A Blue Collar Guide to Beloit

This is our neighborhood. These are the spots we walk to, talk about, and keep coming back to.

Everything in this guide sits just steps from our shop. Start with a handcrafted drink at Blue Collar Coffee, then head out and explore Beloit the local way. Markets, trails, art, and community, all right around the corner.

1. Start your morning at Blue Collar

Begin your day in downtown Beloit with a handcrafted drink, tasty pastry and a cozy seat. Need to fuel up before you head to the farmers market or for a stroll along the river? We’re your go-to spot.

2. Our Favorite Farmers Market

Beloit Farmers Market: One of the largest markets in Wisconsin takes over Grand Ave! Held downtown on Saturdays with live music, over 100 vendors and serious local flavor.

3. Where to walk it off

Riverside Park: A scenic spot with river views, paved walking paths, gardens and regular community events.

4. Art & Daytime Culture

Beloit Art Center: Just around the corner, this local gallery features rotating exhibits and community art shows.

Downtown Murals: Discover colorful public art along State Street and Broad Street.

Fridays in the Park: A summer series of lunchtime concerts at First National Bank Plaza that fills the air with amazing music from local musicians.

5. Shops around the corner

Bushel & Peck’s: Neighborhood market, bookstore and deli offering organic, locally sourced goods full of charm.

Pizzazz: Unique boutique with hand-picked women’s apparel and more.

The Rogue Bookshop: A well-loved, independent and inclusive bookstore welcoming all readers.