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Blue Collar to offer expanded menu, more seating at new downtown location.

Image of the new Blue Collar Coffee Co. building fenced off for renovation and construction.

BELOIT, WISC. – Blue Collar Coffee Co., a locally owned, industrial-inspired coffee house located in downtown Beloit, Wisconsin, is moving from its current location at 408 Pleasant Street to 108 West Grand Avenue. The existing location will be closed from Sunday, October 23 –Monday, October 31 to complete the transition. Blue Collar Coffee Co. will open at 108 West Grand Avenue in downtown Beloit beginning Tuesday, November 1 at 6 a.m.

Located across the street from Ironworks Campus in downtown Beloit, Blue Collar’s new location will offer additional seating, more parking, and an expanded menu that includes a broader selection of coffee drinks and teas, along with breakfast and lunch sandwiches, and soups.

The coffee house will occupy the main level of the building, with an outdoor seating area and street and lot parking in front and back. The second floor will offer leased office space.

Popular street taco restaurant, truk’t, will take over Blue Collar’s location on Pleasant Street to offer additional seating and private event space.

For more information about Blue Collar Coffee Co., visit or follow us on Facebook and Instagram.

About Blue Collar Coffee

Located in the heart of downtown Beloit and grounded in hard work, Blue Collar Coffee Co. offers espresso and handcrafted coffee drinks made from beans roasted by Wisconsin-based Ruby Coffee Roasters. Offering WiFi, lounge seating, a robust drink menu including tea and smoothies, and a welcoming, friendly environment, Blue Collar Coffee serves coffee with character for hardworking people. To learn more about Blue Collar Coffee Co. visit

About Geronimo Hospitality Group

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing

collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to

providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the

cities they operate. For more information, visit:

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